Effective Date: September 30, 2025

Entity: Practice Built, LLC (“Practice Built,” “we,” “us,” or “our”)

Services: The Practice Built platform, websites, member portals, apps, templates, and related services (collectively, the “Service”).

Contact: [email protected]

1) Scope

This Privacy Policy explains how we collect, use, disclose, and protect Personal Information when you use the Service, visit our websites, or interact with us. By using the Service, you consent to this Policy and our Terms of Use.

2) Information We Collect

Account & Billing: name, email, phone, business details, payment method (processed by our payment processor).

Service Configuration: brand assets, practice details, preferences, domains, DNS/email settings necessary to launch your site and automations.

Customer/Contact Data You Import: names, emails, phone numbers, appointment data, notes, messages, conversion and pipeline activity.

Communications: support tickets, chat messages, email correspondence, call logs where applicable.

Device/Usage Data: IP address, device identifiers, browser type, pages viewed, timestamps, referral URLs, diagnostics, and cookies or similar technologies.

Marketing Interactions: form fills, demo requests, campaign engagement (opens/clicks), preference center choices.

3) How We Use Information

We use Personal Information to:

Provide, configure, secure, and improve the Service;

Set up websites, funnels, automations, calendars, and CRM;

Process payments and manage subscriptions;

Provide support and communicate about your account;

Send transactional notices (invoices, system updates, security alerts);

Send marketing communications where permitted (you may opt out at any time);

Monitor, prevent, and detect fraud or abuse;

Comply with legal obligations and enforce our Terms of Use.

4) Legal Bases (EEA/UK)

Where the GDPR/UK GDPR applies, we process data based on: (a) contract necessity, (b) our legitimate interests (e.g., Service security, improvements), (c) consent (for certain marketing/cookies), and (d) legal obligations.

5) Sharing & Disclosures

We share Personal Information with trusted vendors who perform services for us (hosting, cloud infrastructure, analytics, email/SMS gateways, payment processing, domain/DNS tools, customer support). These providers process data under confidentiality and data-processing terms. We may disclose information:

to comply with laws, regulations, legal processes, or governmental requests;

to protect rights, safety, and the integrity of the Service;

in connection with a merger, acquisition, or asset sale (your information may be transferred as part of that transaction).

We do not sell Personal Information as defined by applicable law.

6) International Data Transfers

If you are outside the United States, your information may be transferred to the U.S. and other countries where we or our vendors operate. When required, we implement appropriate safeguards (e.g., Standard Contractual Clauses).

7) Your Choices & Rights

Marketing Opt-Out: You can unsubscribe via links in our emails or by contacting [email protected].

Access/Deletion/Correction: You may request access to, deletion of, or correction of your Personal Information.

CCPA/CPRA (California): California residents may request to know, delete, or correct Personal Information and opt out of certain data sharing. We do not sell Personal Information.

GDPR/UK GDPR: EEA/UK residents may request access, rectification, erasure, restriction, portability, and object to certain processing. You may lodge a complaint with your local supervisory authority.

We may take steps to verify your identity before fulfilling requests and may deny a request where an exception applies.

8) Cookies & Similar Technologies

We use cookies and similar technologies to operate the Service, remember preferences, analyze traffic, and measure campaign performance. You can adjust cookie settings in your browser; some features may not function without them.

9) Messaging & Communications Compliance

If you send emails/SMS/voice messages through the Service, you must obtain all required consents and comply with applicable laws and carrier rules, including CAN-SPAM, TCPA, CASL, and similar regulations. You are responsible for honoring opt-outs/unsubscribes for your contacts.

10) Data Retention

We retain Personal Information for as long as needed to provide the Service, comply with legal obligations, resolve disputes, and enforce our agreements. You may request deletion; we will honor it unless retention is legally required or necessary for legitimate business purposes.

11) Security

We use administrative, technical, and physical safeguards designed to protect Personal Information. However, no method of transmission or storage is 100% secure. If we discover a security incident that affects you, we will notify you as required by law.

12) Children

The Service is not directed to or intended for individuals under 18. We do not knowingly collect Personal Information from children. If you believe a child has provided information, contact us to request deletion.

13) Third-Party Links & Services

The Service may link to third-party sites or integrate with third-party tools. Their privacy practices are governed by their own policies. We are not responsible for third-party content or practices.

14) Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be posted on our site or communicated via the Service. Your continued use after an update signifies acceptance of the revised Policy.

15) Contact Us

Questions or requests about this Privacy Policy: [email protected]

16) Governing Law

This Privacy Policy is governed by the laws of the State of Florida, U.S.A., without regard to conflicts of law, consistent with our Terms of Use.